Facebook to Open Instant Articles to All Publishers April 12

Facebook announced Wednesday that its Instant Articles feature will be made available to all publishers April 12 at its F8 global developers conference.

Facebook announced Wednesday that its Instant Articles feature will be made available to all publishers April 12 at its F8 global developers conference.
Instant Articles were designed to enable publishers to deliver content with interactive elements that loads up to 10 times faster than standard mobile Web posts.
The social network introduced Instant Articles last May with nine launch partners: The Atlantic, BBC News, Bild, BuzzFeed, The Guardian, National Geographic, NBC, The New York Times and Spiegel.
More than 20 partners were added last September, and Instant Articles was rolled out to all iPhone users the following month.
Facebook announced in November that it was testing changes to the ads that publishers were able to include within Instant Articles.
Beta-testing of the feature began in Asia in December, and later that month, Instant Articles was extended to all Android users.
Product manager Josh Roberts said in a Facebook Media blog post:

Media organizations and journalists are an integral part of Facebook, and we’re committed to delivering products that will create the best experience for publishers and their readers. With Instant Articles, publishers have full control over the look of their stories, as well as data and ads. They have the ability to bring their own direct-sold ads and keep 100 percent of the revenue, and track data on the ads served through their existing ad-measurement systems, or they can monetize their content through the Facebook Audience Network. Additionally, publishers can use their existing Web-based analytics systems to track article traffic or use third-party providers. They can do all this while accessing a rich suite of multimedia tools to create dynamic, interactive stories that will load quickly everywhere on Facebook, regardless of where in the world their readers are.

Roberts also offered details on how publishers can get started with Instant Articles once the feature is opened up to them April 12:

We’ve made it easy for publishers to join by building a system based on the tools they already use. Instant Articles uses the languages of the Web and works with publishers’ content-management systems, and we have documented an open standard that is easy for publishers to adopt. We encourage all interested publishers to review our documentation and prepare for open availability in April, at which point they will be able to share this fast, interactive experience with their readers.
You can find more information on Instant Articles here.
For additional information on the technical requirements of Instant Articles, please see documentation here.

Readers: Have you experienced Instant Articles on Facebook yet? What are your thoughts?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.