Instagram’s New Policies, Modified From User Feedback, Start Saturday

The Facebook-owned photo sharing app Instagram will roll out its new policy and terms of service on January 19th. The new policies have been amended since they were first announced after user outcry over a policy which would have given Instagram the right to sell your photos without payment or notification. (The whole fiasco cost the company a lot of users).

The Instagram blog today points out that, “nothing has changed about your photos’ ownership or who can see them.” Instead, Instagram points out that the new policies are designed to make the app more easily integrated with Facebook and to prevent spam.

Here is the new policy as it pertains to rights:

Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, subject to the Service’s Privacy Policy, available here, including but not limited to sections 3 (“Sharing of Your Information”), 4 (“How We Store Your Information”), and 5 (“Your Choices About Your Information”). You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy.

The policy also points out that Instagram owns the trademark for its logo, page headers, custom graphics and button icons. Here is more from the policy page:

Instagram Content is protected by copyright, trademark, patent, trade secret and other laws, and, as between you and Instagram, Instagram owns and retains all rights in the Instagram Content and the Service. You will not remove, alter or conceal any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Instagram Content and you will not reproduce, modify, adapt, prepare derivative works based on, perform, display, publish, distribute, transmit, broadcast, sell, license or otherwise exploit the Instagram Content.