Instagram Users Can Now Shop Without Ever Leaving Brands’ Stories

Clicking on new stickers brings up product information, link to buy

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle—apply here to attend.

Instagram users no longer have to leave their Stories to buy things, as “select brands” now have the ability to include shopping bag icon stickers on images of products that will direct potential customers to more information on those products.

Brands including Adidas, Louis Vuitton, Aritzia and The Kooples are among those with access to the feature at launch, with more to be added “soon.”

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