After months of relentlessly copying Snap Inc.’s features for its own version of vertical video, Instagram says it now has 200 million people using the Stories feature on a daily basis.
Today, the Facebook-owned platform announced the latest total, putting it ahead of Snapchat’s own official count of 158 million. (Snap Inc. reported the total earlier this year in its S-1 filing ahead of the company’s IPO.)
Instagram is growing at a more rapid pace than Snap as it took just a few months to reach 200 million from the 150
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in