Instagram Rolls Out QR Codes Worldwide

The feature is available for users and businesses

Users will be able to easily follow any account or share their account with other users Instagram
Headshot of David Cohen

Instagram QR codes are now available globally, with an eye toward helping both regular users and businesses.

Users will be able to easily follow any account or share their account with other users.

As for businesses, Instagram said, “We know the road ahead for small businesses such as restaurants and shops may be challenging, so we want to continue building tools to help them get discovered and connect with people in new ways. By scanning a QR code via Instagram, customers will be taken to a business’ profile on Instagram and be able to see updated store hours, buy goods or services or seek more info.”

Instagram users or businesses can access their unique QR codes in their profile menus, and those QR codes can be scanned via the Instagram Stories Camera, a QR code camera or any third-party camera on a smartphone.

Once the QR code is scanned, people will be navigated to the profile of the user or business.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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