Instagram Rolling Out Web Profiles

Nike among first accounts to receive online presence

While companies like Facebook, Yahoo and LinkedIn still figure out how to play in mobile, the increasingly popular mobile photo-sharing app Instagram is doing the reverse. On Monday the startup Facebook famously acquired earlier this year began rolling out Web profiles to users.

“We’re launching Web profiles to give you a simple way to share your photos with more people and to make it easier to discover new users on the Web,” Instagram wrote in a blog post announcing the news.

Instagram's Web profiles are about what you’d expect from such an image-focused app. The online profile pages are little more than reverse-chronological photo galleries wrapped in a template that All Things D’s Mike Isaac likened to Facebook’s Timeline format. Users can click on individual photos and view an expanded image; they can also comment on or like individual photos.

Nike was one of the first Instagram accounts to receive a Web profile, which will be expanded to all users over the next week.