Instagram Adds Suggested Posts to Feed

Organic posts and ads will be included

Suggested Posts will appear at the end of feed Instagram
Headshot of David Cohen


Instagram added Suggested Posts to its feed Wednesday, giving users a way to discover content from accounts they don’t follow without having to leave feed.

Suggested Posts will appear at the end of feed, once Instagram users have seen everything new from accounts they follow, and they will include organic posts and ads.

Instagram said, “These personalized suggestions make it even easier to discover the best content on Instagram.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.