Comfort and ease have always been high priorities for business travelers, and as technology continues to penetrate every aspect of consumers' lives, they have more options to make trips as seamless as possible. A new report from Deloitte Digital used social media listening techniques to compile data about business travelers' experiences, with a specific focus on apps.
"Knowing business travelers' priorities can help advertisers serve up the right kind of ads at the right time, and know where to prioritize their ad spend," said Deloitte Digital research manager Beth Kelley. "This kind of social data can inform the content of marketing campaigns, through both topics and language that will resonate with key audiences. Many of the pain points for business travelers came from the customer experience, so having a proactive marketing and social team can help retain current customers and bring new customers to your brand."
This story first appeared in the October 31, 2016 issue of Adweek magazine.