INFOGRAPHIC: Verizon Wireless Was Facebook’s Most Socially Devoted Brand in February

According to social media analytics platform Socialbakers, Econo Lodge Riverside was February’s leader in Facebook post engagement, while the month’s most Socially Devoted brand was Verizon Wireless.

EconoLodgeRiversideThe top 20 brands on Facebook boasted an average of 15,253,189 likes at the end of February and averaged 49 posts for the month, far above the January figure of 31, according to the most recent statistics from social media analytics platform Socialbakers.

Socialbakers also found that:

  • Retail retained its slim lead over retail food to remain the top industry in terms of Facebook likes, at 218,233,728.
  • Walmart once again retained its throne as top brand on the social network in terms of likes, with 32,249,924.
  • Disney remained the top media brand, with 12,441,555 likes.
  • Econo Lodge Riverside, a hotel in Pigeon Forge, Tenn., edged Air Extreme Heating and Cooling to become the leader in Facebook post engagement, at 34.57 percent.
  • Verizon Wireless recaptured the title of most Socially Devoted brand on Facebook for February, with a score of 701, dropping January’s leader, Fitbit, into second with its 683.
  • The top brand in terms of Twitter followers was Starbucks, with 7,266,333 at the end of February.
  • Etsy led brands on Twitter in terms of interactions for the month, with 1,074,840.
  • The brand with the most video views on YouTube for February was Vat19, with 741,660,599.
  • The brand with the most YouTube subscribers as February 2015 came to a close, with 2,218,318, was Rockstar Games.

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