INFOGRAPHIC: Avon Tops Hootsuite’s Love List for February
The Avon lady is smiling somewhere, as the manufacturer of beauty, household and personal-care products finished atop the February 2015 edition of The Love List from social relationship platform Hootsuite.
The Avon lady is smiling somewhere, as the manufacturer of beauty, household and personal-care products finished atop the February 2015 edition of The Love List from social relationship platform Hootsuite.
Hootsuite uses data from its uberVU unit to rank more than 450 of the top brands globally, giving them scores between one and 100 based on three key data points:
- Total number of brand mentions received.
- Sentiment score.
- Conversations about the brand during the past month containing the word “love.”
Hootsuite said in a release announcing the February Love List:
Avon took the No.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in