Industry Vets Share Their Tips on Breaking Into Fashion PR


Working with star designers, hobnobbing with celebrities: working in fashion PR sounds like a dream for anyone obsessed with all things couture. But jump-starting your career in this industry takes persistence, passion and talent.

Scoring a coveted internship is an essential first step for anyone seriously interested in a career in fashion PR. But you’ll need to do more than just clock in and out: “The interns and employees who stand out to me are the ones who say, ‘I finished that project faster than I thought. Can I help you with something else?’ says Melissa Duren, an independent publicist. Also, always make sure your expectations (and attitude) are in check:

[Cindy Capobianco, founder and CEO of LA’s Capobianco & Associates] warns aspiring fashion pros that everything is not always as it seems: “I think there is a misperception that because fashion editors and publicists are beautifully dressed and have all sorts of access to exclusive events and ‘A-list experiences’ that they’re not working hard — but it is incredibly hard work. At the end of the day it’s less about where you work than how you conduct yourself.” Attitudes matter too: “I don’t like the condescension often associated with fashion. I want our interns to reflect our company culture: no divas here,” she said.

To hear more about fashion PR, including tips on applying for a job, read: How To Break Into Fashion PR.

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@aneyafernando Aneya Fernando is digital projects manager at Adweek.