India Is the Next Stop for Facebook’s Political Ads Transparency Requirements

General elections will be held in the country next spring

Anyone seeking to run a political ad on Facebook in India must first confirm their location and identity naveen0301/iStock
Headshot of David Cohen

Citizens of India will go the polls for their country’s general elections next spring, and Facebook is taking steps to ensure that its platform is not used to disrupt them in any way.

Product manager Sarah Clark Schiff announced in a Newsroom post that some of the safeguards it has institute regarding political advertising in the U.S. and U.K. are coming to India.

Starting Thursday, anyone seeking to run a political ad on Facebook in India must first confirm their location and identity and provide more details about who is placing the ads.

Schiff cautioned that the verification process takes a few weeks, so potential political advertisers in India should get started now in order to avoid delays when campaigning heats up next year.

And beginning early in 2019, political ads will contain disclaimer labels to provide people with information about who placed the ads.

Ads will also be stored in an Ad Library that will be searchable by anyone, whether or not they are on Facebook.

Just as in the U.S. and the U.K., eligible news publishers will not need to seek authorization, and their ads will not be included in the Ad Library.

Schiff wrote, “It’s important that people know more about the ads they see—especially those that reference political figures, political parties, elections and legislation … By authorizing advertisers and bringing more transparency to ads, we can better defend against foreign interference in India’s elections.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}