Ideeli Adopts Group Discount Model

Today the members-only shopping site Ideeli introduced IdeelACCESS, a daily deal program similar to Groupon and KGB Deals.
Launched in 2007, Ideeli offers steep discounts on designer clothing and other luxury items in limited quantities like a sample sale. With IdeelACCESS the site will also be able to sell luxury services. Like other daily deal sites, the discount is only valid when enough members sign up for it, at which point Ideeli will send the participants a voucher in a PDF file.

First on the list is a 90-minute spa treatment from Spa Chakra, which has locations in Marina Del Rey, San Francisco, Chicago, Indianapolis, and New York City. For $109 shoppers can get up to $337 in spa services including facials, body wraps and hydrotherapy.

In December of 2009 Ideeli secured $20M in Series B funding from Kodiak Venture Partners, Constellation Ventures and StarVest Partners.
Since then Ideeli has made a number of upgrades to its site. On June 5th the company unveiled its new user interface, which added the tabs “Women,” “Home” and “Kids” to its navigation bar and reformatted its photos to look like Polaroids. Ideeli explained in a blog post:

…we wanted our site to capture the optimism, delight, and overall good vibes that we’d like people to experience when they visit…
Over the coming months we’ll be making further improvements and we’re very much looking forward to hearing your thoughts.

To further spread the good vibes, Ideeli will give a $25 store credit to members who share the deal with a friend.