iBooks Versus iTunes
Even though the iPad is really great for consuming content, making a book for iBooks has been relatively static for most book makers. While iBooks 2 lets publishers add interactive features to digital textbooks, many eBook publishers that want to get interactive and create richer experiences have had to create apps.
Unfortunately, it often works out that apps, which can be more expensive to make, sell for much less than books, which are arguably cheaper to create.
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