IAB Writes Standards for Social Media Marketing

The Interactive Advertising Bureau (IAB) recently released its guidelines for social media ad metrics as well as best practices, reports B to B. The documents aim to set definitions, common metrics and industry best practices that are specific to the growing field of social media advertising.

These standards and best practices are important because of the way in which social media advertising is currently changing. As social networks and their platforms grow they enable brands and advertisers to better leverage a user’s social graph to spread their marketing message in a new way.