‘Hunger Games’ Posters Go Viral Without Help from Star Jennifer Lawrence

Rather than focus on the hit movie's stars, marketing for the next "Hunger Games" movie focuses on the "districts" of Panem.

district7posterOftentimes, when a brand, movie, album or event has a celebrity spokesperson, it’s that well-known face that appears splashed across every bit of marketing. However, sometimes there are images and branding that are more powerful without that notable name.

The Hunger Games: Mockingjay – Part I, the next movie in the blockbuster Hunger Games series, has started its promotional efforts. And rather than focus on Oscar winner and It Girl Jennifer Lawrence, Lionsgate and its marketing effort turned to the different “districts” that make up the violent and intense world that we inhabit in the stories.

For those who don’t know, The Hunger Games takes place in Panem where there are 12 districts, each with its own vital resource. The resources are exploited by a merciless government in the Capitol, which also organizes the yearly Hunger Games. Each of the viral posters represents a district from the book.

At left, we have a representative from District 7, the lumber district. If that doesn’t catch your eye and make you want to learn more, I don’t know what would.

district12posterJennifer Lawrence, Josh Hutcherson nor any of the other big names are in the posters. Rather, we focus on the compelling visuals that will drive the story.

The Hunger Games, though it is a YA series, is brutal in a way that even adults find shocking. What’s interesting about the posters is the way they capture that. Tweens and teens will be online and undoubtedly see these images. But adults will also. They’ll also want to know what exactly is going on here and be equally moved by how jolting and stunning the images are.

There’s also an accompanying website that features the images and details about the people in them. (You can see all of the posters here.)

The Hunger Games: Mockingjay – Part I comes to theaters November 1. “May the odds be ever in your favor.”

via MTV

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