Hulu Turns to Original Programming with Spurlock

A Day in the Life will be an intimate, first-hand account of a complete day in the lives of fascinating people. The series premieres with jet-setting millionaire Richard Branson followed by episodes featuring rapper and songwriter will.i.am, comedian Russell Peters, musician Girl Talk and others. The series will stream on Hulu and the Hulu Plus subscription service every Wednesday, starring on August 17, 2011.

Hulu is turning toward original programming with the announcement of its first long-form original show. The show will debut this summer and is called A Day in the Life, a six-episode documentary series by innovative filmmaker Morgan Spurlock, who is known for his documentaries Super Size Me and Greatest Movie Ever Sold.

A Day in the Life will be an intimate, first-hand account of a complete day in the lives of fascinating people. The series premieres with jet-setting millionaire Richard Branson followed by episodes featuring rapper and songwriter will.i.am, comedian Russell Peters, musician Girl Talk and others. The series will stream on Hulu and the Hulu Plus subscription service every Wednesday, starring on August 17, 2011.

“I can’t think of a better environment to share A Day in the Life stories with millions of people,” said show creator Morgan Spurlock. “As a filmmaker, I am always looking for new and exciting ways to reach an audience and to tell stories. When the opportunity to create an original doc series with Hulu presented itself, I jumped at the chance.”

Hulu arrived on the internet in 2008 and has become an important platform for video-streaming content. The company is making a smart move by creating original content. Furthermore, Hulu has an on-demand distribution channel that allows its original TV shows to connect with specific audiences.

With all this excitement, I am still curious about the possibility of Hulu being sold. In recent months, it has been reported that Hulu is taking bids.