Huffington Post Eyes Global Ad Sales
The Huffington Post tapped the services of global digital-advertising-services company AdGent 007 to help it sell ad inventory outside of the United States.
AdGent 007’s clients include Conde Nast, Martha Stewart Omnimedia, Hachette Filipacchi, Nasdaq.com, the Los Angeles Times, the Chicago Tribune and the San Francisco Chronicle in the United States; Fairfax Media in Australia; and the Guardian, the Independent and the Telegraph in the United Kingdom.
According to Nielsen NetRatings, The Huffington Post reached 8.9 million visitors in February.
AdGent 007 founder and CEO Cameron Yuill said in a release:
Today, international traffic to major online media brands like The Huffington Post has reached levels the industry cannot afford to ignore. Huffington Post joins a number of forward-thinking publishers who understand the purchasing power of their expansive global audience and have chosen to serve those consumers targeted, relevant ads. AdGent 007 welcomes the opportunity to help monetize this audience and to provide an effective advertising experience as meaningful and far-reaching as the Post’s laudable content.
The Huffington Post chief revenue officer James Smith added:
As one of the top online destinations for news and commentary, we attract millions of consumers from all over the world. Our partnership with AdGent 007 allows us to tap into a valuable and often-overlooked international audience.
