H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads
Will dominate preroll on Sunday
Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social video site.
To put this blanket approach into perspective, there were 62 paid Super Bowl spots last year. So while the tax preparer doesn't have a big-game commercial, it will be all over YouTube on Sunday in an effort that runs through Feb. 9. The Kansas City-based brand wouldn't divulge spend for this piece of its three-month "Get Your Billion Back" campaign.
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