How to Use Social Media for Marketing in Highly Regulated Industries [VIDEO]

Watch this video to learn how you can turn your highly regulated company into a social media marketing powerhouse!

Social media and highly regulated industries go together like vodka and motor oil. Risk mitigation and predictability are the mainstays of legal and compliance folks, while marketing departments tend to push the envelope in the pursuit of revenue and market share growth. When you bring social media into the corporate fold, there’s bound to be a collision with legal officers, risk managers and others in corporate governance and compliance roles.

But, it doesn’t have to be that way!

With a bit of planning and savvy execution, you can get them on board, and bring social media marketing into even the most sensitive of industries. You just need to be aware of the constraints on your business and have a process in place for risk prevention. Check out the video below to see how you can get a social media marketing program off the ground in a highly regulated industry.

Via OpenView Labs