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The NFL has a lot to compete with amid today’s deluge of information and entertainment, especially among younger audiences who may not connect with the league’s legacy. That’s why it has turned to a TikTok presence to meet the next generation of fans where they are—and do so in a way that authentically connects with them. During Day 1 of the Brandweek Sports Marketing Summit, CMO Tim Ellis led a panel with social marketing-focused teammates Sana Merchant, A.J. Curry and Rich Elmore.
Also at the Brandweek Sports Marketing Summit today:
- The NBA’s Kate Jhaveri, the NHL’s Heidi Brownig and the MLB’s Barbara McHugh discussed exactly how these three leagues pivoted in times of need and what we can expect from the future of sports in the “new world” post-pandemic.
- When your business depends on live sports, what do you do when the games stop? Hear from FanDuel CMO Mike Raffensperger on how the betting brand did it.
Register for Day 2 of the Brandweek Sports Marketing Summit to learn about The Brand Experience, in which brand marketers and athletes share how to succeed in this competitive space.
Overpromising has been a bad habit of advertising since its very beginnings—and Crunch merrily pokes fun at it in a new series of ads touting the immense power of “CRUNCHing.” Montages of delighted people fail miserably at their hobbies while remaining overconfident thanks to the candy bar. It’s the first campaign for the brand from Ferrero since the company bought Nestle’s chocolate portfolio two years ago.
Watch, and learn how it came together: The humorous and faux-inspiring spots aim to brighten your day.
Time is an illusion, lunchtime doubly so—and perhaps triply so during the pandemic, when the average American ends up working so much that they forego their lunch breaks. Dropbox and The Infatuation aim to lend a hand with The Lunch Dropbox, a weeklong delivery program for workers in San Francisco, New York and Chicago that lets them order specific menu items from three local restaurants through a dedicated microsite.
SoFi Stadium, the brand new indoor-outdoor venue for the Rams and the Chargers in Los Angeles, boasts among its extensive amenities is its own 5G network with a 2.5-gigabit-per-second data transmission speed (faster than 99% of U.S. households). It’s a growing trend among large arenas, with AT&T Stadium claiming to be the first to include 5G and Verizon similarly getting in on the action—but it’s no small task to implement.
An investment for the future: Is this feature for the fans (who aren’t in seats right now) or for venue owners and teams and their marketing benefits?