How The iPad Is Being Used

Resolve Market Research has conducted a study to find out how people are using the Apple iPad. At the time the iPad was announced the talk was that netbook sales would be most affected, but the study found that portable gaming devices and eReaders are being affected the most.
When current iPad owners were asked whether they would buy a portable gaming device, 38% responded that they will not because the iPad meets their gaming needs. The iPad has not been talked about as a gaming device, but clearly it is good enough of one for a good number of users.
A couple of other interesting findings in the study is that for 37% of the people who bought an iPad it was their first Apple product, which disputes the idea of an iPod halo affect on sales. Finally, 55% of the iPad owners view the iPad as an expensive electronic device.