How NOT to Do Native Advertising: The Atlantic Runs Scientology Advertorial
So, last week we took the time to lecture our readers on the nature of native advertising–and this week’s biggest media “scandal” conveniently gives us an opportunity to show everyone how not to do it.
In summary: Established magazine The Atlantic, long a home to respectable journalism, ran a sponsored post that was little more than an official release from the Church of Scientology.
The church is scrambling to get some good press before journalist Lawrence Wright‘s upcoming expose Going Clear: Scientology, Hollywood and the Prison of Belief hits the nation’s bookstores and e-readers.
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