The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop music, including Kanye West, Demi Lovato, Kenny Chesney and The Weeknd, among many others.
It also drew a whole lotta love from Snapchat users, who generated about 340 million impressions on the mobile app during the two-day event, according to an industry source. The festival's parent, iHeartMedia, didn't offer specifics when asked about the data.
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