How Did Social Web Browser Flock Lose Its Friends?

It’s a bad day when a social media tool fails to keep its friends. So explains the “closed for business” sign now hanging on the virtual door of once-hot social media Web browser Flock.

It’s a bad day when a social media tool fails to keep its friends.  So explains the “closed for business” sign now hanging on the virtual door of once-hot social media Web browser Flock.

Support for the 5-year-old social Web browser will be discontinued on April 26, according to an announcement released on the company’s website.

The shutdown comes just months after Flock was part of a much-heralded acquisition by social-gaming start-up Zynga.  So what happened?

Flock was launched in 2006 as a way to integrate social media tools into a desktop Web browser, making it easier for users to use Facebook and other social networks to blog, share online content and chat and receive status updates in real time.

In 2008, the site added RSS and MySpace support, followed by Facebook

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