How Brands Can Use Facebook's Subscribe Button to Drive Referral Traffic to Their Website

 

Facebook launched the Subscribe Button for Facebook Profiles in September, which allows users to receive the public updates from people with whom they’re not friends without the other person having to reciprocate.

Users can click on the Subscribe Button on any Profile and they’ll begin seeing updates from that profile in their News Feed. Furthermore, the Subscribe Button can be modified on a per-Profile basis, so that you can choose the type and volume of updates you wish to receive.

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