How Adobe Is Trying to Bring Augmented Reality Experiences Mainstream

Project Aero is in private beta

Adobe wants to make augmented reality available to the masses.

At its annual MAX event this week in Los Angeles, the company previewed a new tool that it hopes will help democratize the creation of AR across devices, enabling artists and designers to create their own experiences. The tool, called Project Aero, was initially revealed as a part of Apple’s Worldwide Developers Conference (WWDC) in June. It’s now open for private beta and includes both AR creation and content distribution features.

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