How 3 Legacy Brands Are Using Tech to Personalize Beauty

Allure meets innovation for P&G, Johnson & Johnson and L'Oréal

Video: Breana Mallamaci; Editor: Nick Gardner

While products you’ll soon see in retailers like Best Buy made up the bulk of this year’s CES activations, brands that you more often find in the aisles of CVS and Walgreens also took part.

Neutrogena, L’Oreal and Procter & Gamble are among the beauty brands betting big on the personalization tech can deliver for customers.

Adweek sat down with Marc Pritchard, chief brand officer of Procter & Gamble, Guive Balooch, global vp of L’Oreal’s tech incubator and Sebastien Guillon, global president, beauty at Johnson & Johnson. Watch above for our look at how beauty meets innovation.

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