Here Is a SXSW Speaker Who Just Put What We're Doing in Perspective

Jim Olson is helping cancer surgeons with venom-based tech

His work may not be typical Adweek fodder, but one of the questions posed to cancer researcher Jim Olson after finishing his South by Southwest Interactive presentation made the rest of the festival seem somewhat trivial. A young man stood up and asked: "My good friend has a brain tumor and is being told he has three to six months. Can I put you in touch with his medical team?"

Olson told him that they could visit after he was finished speaking.

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