Here Are the Finalists for the Fifth Annual Shorty Social Good Awards

A virtual ceremony will be held Nov. 19

Five new categories were added this year The Shorty Awards

The Fifth Annual Shorty Social Good Awards will be presented in a virtual ceremony Thursday, Nov. 19 at 5 p.m. ET, and the finalists were revealed Wednesday.

The five most popular categories that brands built campaigns around, according to the Shorty Awards, were:

  • Environment and Sustainability (second consecutive year as the top category)
  • Public Health (new to the top five, likely driven by the pandemic)
  • LTBTQ+ (also new to the top five)
  • Nonprofit (second year in the top five)
  • Video Series (new to the top five)

Five new categories were added this year: Healthcare and Pharma and Fitness and Wellness under Industry; TikTok under platform; and Community or Employee Engagement and Podcast under Content & Strategy.

The Shorty Awards said the Community or Employee Engagement and Healthcare and Pharma categories stood out in terms of traction among the new categories.

Shorty Awards co-founder and Muck Rack CEO Gregory Galant said in a statement, “It’s more important than ever to keep important conversations going about the social good brands can create. The Shorty Social Good Awards offer an opportunity to take a look at the meaningful work brands have produced in this unprecedented past year, and they provide insight as to how they have used their platforms to highlight issues and causes. Despite being physically distanced right now, this show will succeed in bringing many leading industry minds together.”

The finalists for the Fifth Annual Shorty Social Good Awards are:

Best Global Campaign

Best Integrated Campaign

Best Mobile Campaign

Best Multiplatform Campaign

Best on a Shoestring Campaign

Best Pro Bono Campaign

Best Social Movement Campaign

Best in Accessibility

Best in Animal and Wildlife

Best in Arts and Culture

Best in Civic Engagement

Best Work for Developing Nations

Best in Diversity and Inclusion

Best in Education

Best in Emergency Relief

Best in Environment and Sustainability

Best in Gender Equality

Best in Human Rights

Best Work for Immigration and Refugees

Best in LGBTQ+

Best in Medical Research

Best in Mental Health

Best Work for Hunger and Poverty Relief

Best in Public Health

Best in Racial Equality

Best in Social Justice

Best in Veteran and Service Support

Best in Youth and Family

Best in Auto

Best in Business to Business

Best Consumer Brand

Best Cultural Institution

Best in Energy

Best in Entertainment

Best in Fashion, Beauty and Luxury

Best in Financial Services

Best in Fitness and Wellness

Best in Food and Beverage

Best in Government and Politics

Best in Healthcare and Pharma

Best in Hospitality and Travel

Best in Live Events

Best in News and Media

Best Nonprofit Organization

Best in Retail and Ecommerce

Best in Sports

Best in STEM

Best in Technology

Best in Television

Best Use of Facebook

Best Use of Instagram

Best Use of TikTok

Best Use of Twitter

Best Use of YouTube

Best in Artificial Intelligence

Best Use of Call to Action

Best Community or Employee Engagement

Best Contest or Promotion

Best Data Visualization

Best Use of Games

Best Use of a Hashtag

Best Use of Humor

Best Use of Images

Best Use of Music and Dance

Best Organic Promotion

Best Use of a Podcast

Public Service Announcement

Best Real-Time Response

Best Use of Storytelling

Best Use of User-Generated Content

Best Use of Video

Best Business-to-Business Partnership

Best Business-NGO Partnership

Best Corporate-Community Partnership

Best Influencer and Celebrity Partnership

Best Media Partnership

Best Use of Animations

Best Use of Augmented Reality

Best Use of Comedy

Best Documentary Short

Best Use of Live Streaming Video

Best Video Series

Best in Virtual Reality


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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