Hearst's Chris Wilkes on Landing a Mobile or Digital Job

As VP of digital editions and audience development at Hearst Magazines, Chris Wilkes says his job is to focus “100 percent” on the company’s digital activities. That means overseeing websites, formulating iPad strategies, and most importantly these days, deciding which magazine brands should have a mobile app.

So, now that online and mobile media seem to be the only areas of the industry experiencing growth, what exactly does it take to get a gig with Hearst Digital?

“There are certain intangible qualities that I think are really important, sort of tough to define metrics like do they get it?” explained Wilkes.