Hearst Interactive Media’s Mike Dunn on How Journalists Can Capitalize on Semantic Web Technology

At mediabistro.com’s upcoming Semantic Web Summit, experts will explain the ways in which this technology can improve the accessibility and usefulness of information available on the Web. For journalists who conduct research for a living, the technology can have big implications. Writer Katie Bunker asked Michael S. Dunn, vice president and chief technology officer of Hearst Interactive Media: How do you see journalists using semantic Web as a reporting and researching tool?

“For journalists, the velocity required as content creators is being accelerated by ubiquitous connectivity, especially the adoption of mobile and social [media] by content seekers. The semantic Web provides all creators with a structured way to contextualize their content, making it more relevant for search and advertising association, especially as they themselves rapidly move towards the semantic Web.”

“Automated tools applied against non-structured content can be utilized to provide deep entity extraction, generating rich metadata, resulting in smarter content and allowing better association with related content, both within the editorial workflow and in production where it will ultimately do better from a SEO [search engine optimization] perspective.”

Mike Dunn discusses how to use semantic technology to help content creators stay relevant to audiences, search engines, and advertising efforts at the upcoming Semantic Web Summit East Nov. 16-17 in Boston.