With his French hosts and his international CEO at his side, Frank A. Bennack Jr., CEO of Hearst Corp., signed the deal in Paris this evening to buy Lagardère’s non-French properties, including Hachette Filipacchi Media in the U.S.—a deal that will make Hearst the No. 2 U.S. magazine company by ad pages after Time Inc.
At his side was Duncan Edwards, president and CEO of Hearst Magazines International. Edwards, who is fluent in French, made a number of presentations in French at meetings over the course of the deal.
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