Health Reform Battle Spurs Web Ad Blitz
As the healthcare reform debate comes to a head, politicians and advocacy groups are taking to the Web to make last-minute cases to their constituencies.
But instead of blanketing the Internet, most efforts have been limited to search and laser-targeted local ads in select districts—typically districts where an individual Congressman’s vote is considered still up for grabs—or where upstart politicians are running against the bill.
“Mass-media campaigns are not the target,” said Peter Cherukuri, vp, gm at the D.C.
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