HD Radio to Support iTunes Tags

PC Magazine is reporting that major broadcasters announced they would be supporting iTunes tagging as part of the emerging HD Radio specification.

Here’s the lowdown: “CBS RADIO, Clear Channel, Cumulus, Cox, Entercom and Greater Media said that they are in the process of installing iTunes Tagging technology. As a result, consumers who wish to hear a song on their local HD Radio stations – and want to preview, buy and download it later on iTunes – will soon be able to do that with just the touch of a button on an enabled HD Radio receiver.”

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in