Despite all the noise direct-to-consumer brands receive these days, there are still plenty of pain points, like returns, for them—and for legacy retailers.
But this year, it looks like returns are now the highlight of innovation (and investor money). Happy Returns, a startup that enables returns for online retailers in places like malls and stores, just raised $11 million, led by PayPal Ventures. Happy Returns has now raised a total of $25 million.
“Consumer expectations are changing, and the bar for returns is really being raised,” said David Sobie, CEO of Happy Returns.
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