Handling Objections to Social Media From Your Boss

I’ve had plenty of experience working for organizations that were not quick to adopt social media best practices and were extremely hesitant about adding social media channels to help promote the organization. As you would guess, I didn’t stay with those organizations for a long-time. Not everyone is like me though and there are those entrepreneurs that try to drive change within organizations. I highly respect these individuals because changing an organization from within can often be more difficult then building your own company.
For those of you that are trying to drive change within your organization on the social media front, Marshall Kirkpatrick has compiled a list of common objections from the boss and a few ways to respond to them. While I would have quit long before it got to that point, it is a great advice for those that are up to the challenge. My opinion is that a true social media master never needs to worry about finding a job so go find an organization that is more supportive of your social media efforts.
If you are really passionate about the organization that you work for and would like to try to bring them up to date then a great start is following Marshall Kirkpatrick’s advice. I’ll list out a few of the objections that Kirkpatrick brings up and the response that I would use. You may prefer to follow Kirkpatrick’s advice over mine given that mine may be a little more blunt. As I said, I would have quit already!
I Suffer From Information Overload Already
My response: So does everyone else! That’s why it is so important to choose the best channels of information. Leverage existing tools such as Google Reader to help you digest information more effectively. Set a schedule for when you will spend time digesting information. With a busy work schedule there is no way that you can consume everything that you would like to but completing all your information consumption in one sitting is much better than spreading it throughout the day.
So much of what’s discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do!
My response: That’s because you don’t know where to find the right conversations. Let me sit down with you for 30 minutes and show you how to find good conversation more effectively. Remember, communication in social media is a two-way street. You have to participate for it to be effective.
I don’t have the time to contribute and moderate, it looks like it takes a lot of time and energy.
My response: It appears as if your time management system is not effective enough. In a world of excess information and limited time we need to follow systems that help us to better utilize our time. Rather than following a model meant for the newspaper era perhaps you should make an upgrade. I read this great book that helped me organize my time more effectively. I’d be happy to discuss it with you once you have glanced it over. [Place book in hands]
There are seven more excuses that Marshall Kirkpatrick goes into and provides excellent responses for. I won’t cover the rest of them here because Marshall does a much better job than I do. If you’d like to read more, go head on over to the Read Write Web post. Are you in this position at your company? What responses have worked well for you?



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