Google is making its own list this holiday season—or, more specifically, it's letting users do so. On Tuesday, the company was set to announce the addition of Shortlists to Google Shopping. The tool lets users bookmark and compare products featured on Google Shopping and other sites and share a Shortlist with others who can add products or leave notes on existing products (e.g. “I’m not sure John meant it when he said he wants a new Furby for Christmas” or “Jane already has that sweater, but this scarf would go well with it”).
A Google spokesperson said the company would not use Shortlist data for ad targeting or share with brands Shortlist metrics, such as the number of users who included a product in a Shortlist or other items featured alongside a brand’s product in a Shortlist.
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