Poor display advertising. Search still dominates digital ad spending, in part because of the strong metrics a search campaign offers. Google wants to change that.
The search giant is attempting to bring better analysis to display, starting with YouTube, where a home page ad has the potential of 60 million impressions per day. In a new study, Google and Compete analyzed more than 300 “masthead” campaigns (those rich media display ads at the top of the video-sharing site’s home page).
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