Google Mobile Ads Now Provide Dialable Phone Numbers

Screenshot courtesy of Google

People often say that Google is in the search business. That’s not actually true. Google is in the advertising business. They provide search services as a way to power advertising. And, they do so in very clever and useful ways. Take this latest enhancement for example…

New Click to Call Phone Numbers in Mobile Ads

Searches using Google mobile on smartphones (esp. iPhone & Android) now provides mobile advertisement results that include links that are dialable phone numbers. Selecting this phone number links starts the process of dialing the number and connecting you to the business. This feature is also location aware. So, if there are multiple results, it will try to figure out which one is closest to you.