Google Latitude App for iPhone: Why I Didn't Install It

I’ve had the Google Latitude for Android app installed on my Droid since it became available. I’ve synched up on the service with a few old friends. However, I never used it beyond testing it with few friends. Part of the reason for my lack of interest is that several of those friends were iPhone users who rarely updated their location since it was not an automated task from their iPhone. Now that Google has an iPhone version of the app available, will I try it again?