Google Gets Holiday Traffic Boost from iPhone

iPhone3.jpgOn Christmas, traffic to Google from iPhones surged, surpassing incoming traffic from any other type of mobile device, according to internal Google data made available to The New York Times.

The article reports that traffic fell behind some high-end Nokia phones a few days later, but still remained higher than any other phone. That’s significant because the iPhone makes up only 2 percent of smartphones worldwide, while said Nokia and other Symbian-powered smartphones make up 63 percent.

This shows how the iPhone is changing the way people use the Web on mobile devices, according to the report. It also shows that tying in various Google properties in a phone’s operating system could do a lot for boosting site traffic. An earlier report had already showed that iPhone use on the Web overall was up 33 percent in the month of December.

Google Sees Surge in iPhone Traffic [NYT]