A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds
Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.
Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.
While Facebook claims the highest percentage of social revenue overall (38.76 percent), a referral from Google+ is worth an average of $10.78, compared to a Facebook referral at $2.35 and a Twitter referral at $1.62. Email shares were the most valuable at $17.93. Google+ users are most likely to share electronics, the researchers found.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in