Gloria Dittus Launches New PR Agency, Story Partners

Washington D.C. PR stalwart Gloria Dittus is back in business with a new public affairs firm, Story Partners.

Dittus founded her namesake agency, Dittus Communications, as well as Direct Impact. Dittus Communications was acquired by Financial Dynamics in 2005, and Dittus left her role as president and CEO of the firm in May 2009.

“I guess the third time’s the charm,” Dittus said in a phone interview with PRNewser today. “Our focus is going to be putting together very senior, seasoned communications people with some of the best young, bright minds in the industry that are very focused on digital and new media, and with the combination of those two providing key strategy to our clients.”

Dittus has brought four Dittus Communications alums to the new agency, including Amos Snead, Shelton Jones, Deborah Sauri, and Collier Craft. They’re also already in expansion mode. “We’ll be announcing some major new hires in next couple weeks,” Dittus told us.

The agency is not disclosing clients as of now, but Dittus said they have signed clients in the health-care, energy, transportation, and financial industries. “I’ve got a lot of history with some of them,” she said.

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