Today a new online video startup, Glocal, has come out of beta with a mission to become the go-to site for local video online. Glocal aims to make it easy for you to “find, watch, and share what’s important in your community.”
Glocal President Lincoln Cavalieri told Janko Roettgers of GigaOM, “Online local video doesn’t really have a space besides YouTube.” Glocal is looking to fill that niche, featuring videos from local and national content creators that can be broken down by the whole nation, region or city so you can find the content that is most relevant and important to you.
Cavalieri believes that Glocal will serve the local video market much better than YouTube, telling Roettgers that “he thinks local content gets lost on the Google-owned video site.” With Glocal, users can click on their region or city on a physical map to unlock that close-to-home content. On YouTube, it’s much harder to uncover local news.
Additionally, Cavalieri reports that “our platform is more conductive to monetization than YouTube.” Or rather, it will be when the company launches an ad network aimed at local advertisers.
Currently Glocal features content from 1900 providers, including a mix of content pulled from YouTube and exclusive content. In the future, they hope to expand with more exclusive content from local publishers across the country.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.