In a charming new spot for Gillette, Proximity Spain takes on what is arguably the most awkward and confusing time of life: puberty.
The 60-second spot begins with dejected young schoolboys, each with the scruffy beginnings of facial hair on their upper lips and enduring teasing from classmates, gaining confidence in their newly arrived fuzz as the song progresses. It culminates with several of the boys standing on chairs or tables, proudly belting the words “a mustache” amid peers and teachers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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