How To Get Your Business Started on Google Plus – A Detailed Guide

Business owners shouldn't neglect Google+. Here's everything you need to know about the platform.

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Google Plus

Jawad Khan is a digital marketing consultant, a certified inbound marketer and a professional freelance blogger. Follow him on his blog, Writing My Destiny, Google+ and Twitter.

Google+ isn’t as popular, glamorous or as addictive as Facebook or Twitter, but that doesn’t make it any less important for your business. With more than 1 billion registered users and around 350 million monthly active users, Google+ is a social networking powerhouse.

Apart from the fact that Google owns Google+, there are a number of other reasons why it needs to be an important part of your online marketing plans. Here are a few of them:

  • It has more than 300 million monthly active users
  • 50 percent of its users sign in everyday
  • It is growing at an annual rate of 33 percent
  • All Gmail users automatically get Google+ accounts
  • It has direct SEO implications
  • Google+ posts are indexed by Google directly

So, with all these benefits in mind, how can you, as a small business owner, take advantage from them?

Having recently worked with an e-commerce B2B portal, Quality Trade, I had the chance to closely analyze hundreds of small businesses and how they’re using Google+ for better marketing. Based on that experience, here are a few quick tips to help you leverage the strength of Google+ for your own small business marketing.

In this post you’ll learn how to:

  • Build a solid foundation for your business on Google+
  • Take advantage of the SEO strength of the platform
  • Create the right kind of content that can help you attract more followers and higher search rankings
  • Promote your content on Google+ effectively
  • Use your G+ profile as a selling platform.

1. Create a Google+ Business Page

You’d need to have a Gmail email address to sign up for Google+. So if you don’t already have a Gmail account, sign up here. Once you sign up for a Gmail account, you can activate your Google+ profile by simply visiting the Google+ website.

With the basics done, you can now turn your attention to building your Google+ Business Page. With a Google+ Business Page, your company would be searchable directly from Google’s search engine. It would also act as the hub for routing all the content related to your company and industry.

To create a Google+ Business Page:

Google Plus

  • Click on the “Get your page” button.
  • Select the type of business page you want to set up.

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  • Google will ask you to locate your business on Google Maps. Use the search bar to locate your business. If you don’t find it on Maps, use the “Add your business” option to manually locate your business. The location you choose over here will be displayed with your business in Google’s search results as well.

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  • Once you locate your business on the map, you’ll be asked to verify your page. Google will mail a unique code to the business address that you mention on your page.

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  • If you have an official company website, you’ll need to verify it by confirming the unique code sent to your company email address.

Even if you don’t complete the verification process, you’ll be able to use your page. But your business won’t show up in Google’s search results until the verification is completed.

2. Create an SEO-Friendly ‘About Page’ Description

It’s important to create a comprehensive profile in order fully benefit from Google+. Add your company’s logo and a header image. Similarly, add a comprehensive description on your “About page.”

Google+ allows using backlinks with anchor text in the “About page” description. It also allows using bullet points. So make sure you craft a compelling description and link back to your most critical web pages. These links can play a vital role in your overall search engine rankings. Use the bullet point option to structure your content for easy reading.