Facebook Comments On Generic Page Feeds Being Disabled

We’ve been working on getting a comment from Facebook about today’s disabled Facebook pages. This afternoon we heard back and had a brief conversation with one of Facebook’s representatives. We found out a few interesting things. First of all, generic Facebook Pages are still permitted on Facebook but spamming through the feed is not. So how does Facebook determine what is legitimate and what isn’t?

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Prior to giving a more in depth analysis, here’s what Facebook told us about the latest wave of Facebook Pages that had their stream disabled:

An important part of the Facebook experience is being able to connect with people, organizations and brands who are authentic. Some Pages, which sometimes spam users via the stream, are not an authentic user experience and are in violation of our Terms of Service. Recently we have begun enforcing our TOS by removing the ability for these Pages to publish into the stream.

Facebook wouldn’t comment on the process being used for determining which Pages to disable but the essentially emphasized that the largest pages will be addressed first. Another key factor for determining which Pages get disabled is the volume of messages being sent out by the Page administrator and the types of messages being created. While it’s impossible to automatically disable all generic Pages, Facebook is trying to ensure the best user experience possible.

Unofficial Pages Are Permitted

Want to make a Facebook Page about Coca-Cola? While you are going to have some trouble competing with the official Coca-Cola Facebook Page, you are more than welcome to go and create an unofficial Page. I tried using the example of the “This is 50” community on Ning that was originally created by a fan and asked if that would be possible to create on Facebook. Brandon McCormick of Facebook couldn’t say right away whether or not it was legitimate but suggested the title was pushing the limit, suggesting that the page is in fact administrated by 50 Cent.

Essentially the best way to handle things is to err on the side of caution. You can most definitely create the “Unofficial 50 Cent Fan Page” and create a community of fans. It needs to be clear that the page is not official though. I’ll be elaborating further on the best strategies for leveraging Facebook Pages in the coming days (I’ve also posted an article with 10 strategies for Facebook Pages) but it’s important to know that unofficial pages are fine as long as they aren’t spamming.

If you create a page for “Beer” which will clearly attract millions of fans, Facebook doesn’t want you using that as a tool for promoting other Pages and for spamming users’ feeds. The bottom line is that Facebook wants to ensure the best user experience. Creating a Facebook Page about the beach then spamming their feeds won’t provide a great experience.