GE may soon make NBC get off couch, get real job

NBC is still in a post-Friends hangover yet GE numbers still danced ever skyward last quarter, jumping some 14%, according to Jill Goldsmith. So what gives?

Film and cable had a 22% bump thanks mainly to King Kong‘s record DVD sales and strong numbers from Bravo, Sci Fi and their news arms. (Will someone from corporate please give Santino, the all but mustache-twisting baddie from Project Runway, a really big hug? He really took one for the team this year.)

When

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in