Gawker's Crackstarter Campaign Is Over

Gawker’s Rob Ford Crackstarter campaign is officially over. When it first started, we wondered here why readers should pay to see in the first place. Like all things drug-related, the campaign took a nose dive when the video became randomly unavailable.

The cash is now being divvied up, as promised, to Canadian charities that John Cook has deemed worthy. Apart from the ethics of making readers pay for source material, if you’re thinking about running a crowdfunding campaign for anything, you should remember to estimate fees into your goal:

The total take from Crackstarter was $201,199.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in